Develop Your Brand Identity
Brand development begins at the very inception of an idea. It starts with the choice of a business name and the registration of a domain. It continues as written content is developed, including your choice of taglines and/or slogans, mission and vision statements, marketing materials and website content.
Your branding takes visual shape with the addition of a logo, business cards, design templates, image styles and color pallets. Every choice you make adds further definition that molds, shapes and defines your own unique trademark – your own unique brand story.
The combination of creative brainstorming and market research to reveal the touchstones that will drive the expression of your brand.
Defining a color pallet consists of the selection of 1 to 3 primary colors that convey the passion and emotion of your brand.
Fonts are powerful tools. You’ll want to select a single primary typeface that will become the foundation of your brand identity.
Expand your imprint with defined styles and design elements that are reflected throughout your websites, social media platforms, print and social media communication.
Beginning at square one, your logo is your personal calling card and the first step to expanding your brand identity.
A snapshot of you and your organization, your business card is a reflection of your unique brand personality.
Your brand comes full circle with multi-platform public relations tools, print and digital portfolios, and media outreach packages.